100 Jahre Schweizer Werbefilm (100 Years of Swiss Advertising Films) (Advico, Young & Rubicam) bramdedoes Cut a check for this

Cut a check for this book once

19 × 74 mm

One of them was used as the frontispiece for Goudy’s Type Designs and the credit there goes to Earl Emmons (1888–1949)

more importantly

Philip Hofer must’ve lived a pretty charmed life

100 Jahre Schweizer Werbefilm (100 Years of Swiss Advertising Films) (Advico, Young & Rubicam) bramdedoes Cut a check for thisGet your eyeball ready because in 1998 the Museum fr Gestaltung in Zurich celebrated 100 years of Swiss advertising films with an exhibition called 100 Jahre Schweizer Werbefilmor, as we say in English, 100 Years of Swiss Advertising Films. This was the poster for the show and it was designed by Advico, Young & Rubicam, which formed after the merger of the Swiss agency Advico and the legendary American Young & Rubicam.