Service is Front Stage : Positioning Services for Value Advantage Food & Drink By midlife

By midlife

ISBN: 9781457186899

By Author(s):ERIK BRYNJOLFSSON

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Service is Front Stage : Positioning Services for Value Advantage Food & Drink By midlifeBook Title: Service Is Front Stage ISBN: 9780230006607 By Author(s): JAMES TEBOUL By Publisher: SPRINGER NATURE Format: HC This book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities. Services deal with front interactions, production and manufacturing with back stage operations. Teboul uses this distinction to systematically explore the important issues of the field.