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Snake Oil 4P and Multimodal Texts in theThe rapid spread of fracking' (hydraulic fracturing) has temporarily boosted natural gas and oil production, particularly in the USA, but it has also sparked a massive environmental backlash in local communities. The fossil fuel industry is promoting fracking as the biggest energy development of the century, with seductive promises of energy independence and benefits to local economies. Snake Oil casts a critical eye on the oil industry hype that has