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Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers BISAC-PHI000000 have to use courageYouve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great