It could be a spell or ability that tells you to put a land card onto the battlefield.
First off, they're a fun way to get a batch of packs (each includes 8 packs), but I also really love the dice that come with each one
You could also instantly attach the Equipment onto any legendary creature, not just the token
And these all have abilities that trigger from equipped creature dealing combat damage to a player, so Cloud's double strike means you can potentially get two triggers
For players, there are iconic cards, such as Pointed Discussion, and Scattered Thoughts, that make perfect display pieces, and there are so many more museum-worthy cards to find
How does the battle compare to a sorcery with a similar effect